描述广告雅思口语

广告这个话题是近期雅思口语考试最频繁的话题之一，其实这个话题说难也不难，只要把自己所见过的广告简单陈列出来，用一些高级的词汇，相信都不会很差，下面是描述广告雅思口语，一起来了解下吧：

描述广告雅思口语

Describe an advertisement you watched recently

You should say:

Where and when you watched it?

What type of advertisement it is?

What it is about?

How you felt about it and explain why?

参考范例：

1.I'd like to talk about a brilliant commerical I watched recently.I watched it a couple of days ago at my parents' place.After supper,we sat on the couch,watching TV.It's more like a family tradtion.Once a week,I'd stop by their place to spend some time with them.That's when i watched it.

2.It's the latest Toyota‘s commercial,which is specially made for the father's day.The main purpose is to promote its advanced safey device installed on its vehicles.Normally speaking,I'd change channel.You know,I'm not a guy who'd spend time on advertisments.But this one's an exception.It left me a deep impression.

3.Now ,I'll tell you about it.The short film shows the daily life of a common Japanese family.The father does his best to take care of his daughter.He sends her to school everyday.No matter how busy he is, he never misses his daughter's birthdays and school events.Many years past,he's getting old. Many things have changed,his daughter gets married and becomes a mom herslef.But his love for her stays the same.

4.The father's love touched the deepest place in my heart.It reminds me of those days i spent with my old man,who's done everything to give me a good life. When i was watching it,there're a a few times i almost cried.There's a sense of guilt in me.What i want to say is I should have done better to take care of him.Fortunately,it's not too late.He deserves everything the best.

高分语料解析：

I'd like to talk about a brilliant commerical i watched not so long ago:高分开头

a couple of days ago:几天前【a couple of美国人常用的词组】

we sat on the couch,watching TV:【非谓语的使用有加分】

It's the latest Toyota‘s commercial,which is specially made for the father's day:【commercial商业广告，加分词，后面的定语从句有加分。】这是丰田特地为了父亲节做的商业广告。

The main purpose is to promote its advanced safey device installed on its vehicles:这个广告的目的是推广丰田车上的安全装置。

You know,I'm not a guy who'd spend time on advertisments:【从句有加分】

this one's an exception:这是一个例外

It left me a deep impression:这个广告给我留下了深刻的印象。

The father's love touched the deepest place in my heart:这个父亲对女儿的爱触动了我心里深处的东西。

It reminds me of those days i spent with my old man,who's done everything to give me a good life:【从句有加分，remind sb of提醒某人.. 这个广告让我想起了那些和我爸爸相处的日子， 他为了给我好的生活付出了一切。】

When i was watching it,there're a a few times i almost cried:【从句有加分】

雅思口语如何描述一个广告

Describe an advertisement that you saw or heard or liked.

You should say:

Where you saw or heard it

What kind of advertisement it was

What the content of the advertisement was

And explain how you felt about this advertisement

解析

题目要求考生描述一个看到/听到的广告。作答要求包括：在哪里看到/听到的;它是什么类型的广告;它的内容是什么;以及你对这个广告的感受。

范文

Well, the first one comes to my mind is a funny one. There is a piece of advertisement that is directed by Hengyuanxiang, a company majors in knitting wool, cashmere, sweater and fabrics. This company was found in 1927, almost a hundred years ago and is now one of the market leaders in China. Every year, when autumn comes, this simple but funny advertisement will appear on the television. I’m sure that everyone who watches TV and elder than 15 knows this piece of advertisement.

Though it is a company whose products always keep pace with the times, its advertisements’ style remains in the 1970s. At the beginning of the advertisement, a reach of grassland suddenly appears on the entire screen. Then three huge Chinese characters, Hengyuanxiang, will zoom out one by one from the right and stop in the center. Then a voice of a man will read the characters out aloud in an inflexible tone. I always wonder that whether this sound is synthesized with computer or not. Following it is a childish voice, cheering “yang, yang, yang”, which means sheep, sheep, sheep, the company’s main product area. During this process, the image on the screen remains still. To be honest, this advertisement is very short. If that is all of it, it would be fine, though not very pleasant. But it is not over yet. The advertisement will then be repeated for 3 to 4 times, and sometimes it can reach 12 times and finally drives you crazy. After that, this advertisement will immediately occupy your mind, and you cannot think about anything else but “yang, yang, yang” in your mind.

When I was young, I always saw it on the television. At that time people rely on televisions, and we have no choice but to sit in front of TV and watch different advertisement to wait for the TV program. So we watched this piece of advertisement for many times. I don’t know whether this company do this on purpose or not, but this advertisement does leave a very deep impression to the audience.

雅思口语描述你喜欢的广告

Describe an advertisement that you saw or heard or liked

You should say:

Where you saw or heard it

What kind of advertisement it was

What the content of the advertisement was 【or, what product /service was advertised】

and explain how you felt about this advertisement/ why you liked it.

范文：

There are several types of advertisements that we see daily on TV, billboards, through the Internet, social networking sites, mobile applications, and mobile games. Many of them are very banal, full of marketing speech and kind of boring while others are average and their primary focus is to express the positive sides of a product to increase the sales. Finally, quite a few of them are creative, informative, humorous, fascinating and memorable.

I usually do not like to watch advertisement between a movie/ TV programme and large commercial breaks are quite annoying to me. I personally think that the best way of advertising is using billboards, which can lead you to remember the brand name forever without actually annoying you.

Well, the best advertisement I have ever seen that I still like for its uniqueness was on a highway in the United Arab Emirates and I really liked the idea of this advertisement. One day while passing the main road a big billboard caught my eyes. It was designed to look like the filtration zone of a cigarette which is commonly known as the cigarette butt. The large billboard was quite different in shape and it presented the message ‘Stop smoking even Marlboro’ quite visibly.

I stole a glance at the billboard and thought about the message it conveyed. I actually did not think much and forgot about it. After an hour I found myself in front of a beach with a packet of Marlboro cigarette in my pocket.

While I was lighting a cigarette, I was wondering why I bought a packet of Marlboro? It is usually not my brand! To my surprise, I realised that the advertisement that I saw on the road had an immense effect on my psychology unconsciously. I was convinced that the billboard had forced me to buy that brand unconsciously. I think it was the first time I realised how advertisements can target people's unconscious mind. Technically speaking this is the moment I realised that the best way to influence people’s buying behaviour is to use their unconscious mind instead of trying to deliver marketing speeches.

When I thought more to analyse the billboard advertising and its effect on me, I realised that the advertiser tried to use reverse advertising techniques by delivering the message that Marlboro is less dangerous and smokers who wish to quit smoking should try this. Possibly all smokers- from light smokers to heavy ones, wish a day without smoking though many of them do not try hard.

Then the billboard advertisement was pretending as if they were broadcasting an important public safety message. Moreover, they used a fascinating design on the billboard that would actually grab anyone's attention. As you can see, they were quite successful as I still remember this advert very vividly and I like this advertisement due to the creative thinking of the maker.

雅思口语广告话题怎么回答

1. Do you like advertisements on TV?

Oh no, TV is a purgatory. The TV advertisements today appear to be not only boring but also disturbing. They interrupt in the midst of our enjoyment of a game or a film. Most of the advertisement materials are irritating and of course of low taste. The presentation is mostly awkward and obscene.

绝不，电视简直就是炼狱。现在电视上的广告变得不仅仅是无聊了，而且还特别烦人。这些广告往往在我们欣赏比赛或电影时候的中间跳进来。大多数广告特别让人愤怒，当然品味还很低。这些广告的描述又傻又低俗。

2. What kind of advertisement do you like the most?

Word of mouth is hands down the BEST advertising. It's one of the most credible forms of advertising because every time people make a recommendation, they have nothing to gain but the appreciation of those who are listening.

口碑绝对是最好的广告。这是最可信的广告方式之一，因为每当人们对一个产品做出评价时，他们除了能得到听者的感谢外，得不到任何其他好处。

3. Why do you think there are so many advertisements now?

Whether you do like them or not, whenever and wherever it's possible that you can meet them. For biz sellers, ad could be very helpful to promote their products. For acceptors, ads might show some latest information. To buy or not to buy, to be fond of or not, all depend on your decisions.

无论你是否喜欢广告，你都有可能随时随地遇到它们。对于那些销售人员来说，这也许对推销商品有帮助。对于接收者来说，广告或许能展示给他们最新的信息。买或者不买，喜欢或不喜欢，就取决于个人决策了。

4. What are the various places where we see advertisements?

Today, media is so blatantly filled with advertising: TV, radio, magazine, newspaper, billboards. Even more pathetic when I recently watched a 16 second clip with a two-minute commercial without the option to skip. I think many advertisements are brain-washing us.

当今，媒体上公然大量充斥着各种广告：电视里、广播里，杂志里，报纸里，广告牌上。可悲的是，连我要看一个16秒的视频都得先看完一个两分钟的广告，而且无法选择跳过。我觉得大量的广告正在给我们洗脑。

5. How do you feel about advertisements?

I hate advertising because the people behind it are so good at making us feel or think a certain way. They are good at getting our attention and planting the seeds of emotion and through that they can convince us of non-truths: We’re too old, too fat, too ugly, behind the times, unintelligent, our car is too slow, TV too small, couch too hard, x too y, y too x.

我讨厌广告，因为广告的策划者太擅长引导我们的思维了。他们擅长于抓取我们的注意力然后在情感上给我们种上一颗种子，然后他们就能迫使我们相信一些非事实，比如：我们太老、太胖、太丑、落伍、不聪明、车太慢、电视太小、沙发太硬、这个太那个、那个太这个……

6. Do advertisements influence your choice about what to buy?

No. I don't let some schmucks tell me what I'm going to buy, cars, computers, or whatever. If I'm interested in a product, a car for example, I will look at the comments on line in advance, but I don't make a decision based on an advertisement.

不会的。我不需要一帮傻帽来告诉我该买什么，无论是汽车，电脑还是什么其他东西。如果我对一件商品有兴趣，比如一辆车，我会事先上网看看大家的评论，但我不会基于广告做出购买决策的。