雅思写作广告话题范文

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雅思写作广告话题范文篇一：广告

Task：Advertising discourages us from being different individuals by making them want to be or to look the same. Do you agree or disagree?

Sample answer：

It is said that advertising is so influential that it persuade people to become similar with each other. I believe this statement is a bit overstated.

First of all, it is unfair to blame advertisements for the popularity of some certain products amongst consumers. For example, using iPhone and other electric devices has become increasingly popular throughout the world, especially in China. What are the reasons? I think it is because of its good selling points and designs instead of the commercials. While some mightcounter that some target consumers are vulnerable, such as children and teenagers, and they might be persuaded to purchase similar items, I believe it seldom happens since these days young people are longing for distinctive appearance and individuality.

Secondly, it is truly less likely for consumers to make similar choices with the help of commercials. By viewing a variety of advertisements broadcasted on TV or billboard, people are informed of different choices in terms of prices, designs and patterns. They might fine-tunetheir demand first, comparing the products available on the market, and making wise decisions that satisfy themselves in the end. By contrast, without the advertisement, consumers have no access to discover their real needs and find the better choice, which might lead to uniformity in purchasing decisions.

In conclusion, it is the quality of goods rather than their advertisements that attracts consumers. As there are so many kinds of commercials, customers have a wide range of selections, making them become different rather than identical.

雅思写作广告话题范文篇二：广告的作用

If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree?

如果产品质量好，满足人们的需求，人们就会去买。因此，广告是没必要的，仅仅是一种娱乐。你在多大程度上同意或者不同意?

思路解析：

1. 娱乐功能：在指导人们购物上，广告的作用正在衰退。举例，人们更喜欢通过互联网的帖子和测评信息来选择商品。

2. 销售功能：广告帮助人们有效地了解和对比产品。举例，通过广告中对于相关产品的参数，功能，和总体性能的描述，客户能了解到该产品的特点和价值，并对于产品的好坏做出判断。

3. 刺激销售：广告能勾起观众的购买欲。举例，一个精美的广告往往能让用户重复购买他们不需要的东西，如奢侈品广告。

参考范文：

What is the root function of an advertisement in media? Some people believe it is just for entertaining viewers and it has nothing to do with products selling. Personally, I hold an opposed view that advertising is still the main way of stimulating the consumption of common goods, and my reasons will be explored as below.

Admittedly, Advertisements today have less influence on the public to purchase commodities, because now there are diverse information accesses to understand a product. For example, on an age of Internet, people with desires of purchasing goods, especially the youngsters, prefer reading the professional articles of forums or assessment websites collecting comments and feedbacks from consumers, or listening to the advices from the face-to-face communication with friends and peers. In their eyes, the description of a certain product on an advertisement is unpractical, unobjective and unconvincing. Therefore, advertisements—such as posters in billboards and Videos in TV screens—are viewed as the amusement by which the audience’s stress and worries in minds can be relieved.

However, I strongly believe this assertion underestimate advertisement functions in day-to-day life. Firstly, by what way can a customer be sure of whether a product is really good or needed? The answer is definitely the advertisement. For example, today cell phones of different bands have a high similarity in their appearances and shapes, and it is a big challenge for customers to pick put the right one. So there is a necessity for adverting, which can clearly presents the inner components, parameters and unique features of a cell phone. By reading the detailed information, customers can easily distinguish one product from others, and make a proper judgment of which one is the best or most satisfying for them.

The second reason against this assertion is that advertisements can encourage viewers to buy items they do not need. For example, typical slogans on advertisements like “special discount”, “limited time offer” and “buy one get one free”, are overwhelming temptations. They manipulate brains of customers, driving them to purchase these bargains, with no concern of whether the products are really essential or not.

All in all, this assertion is basically problematic. Although the influence of advertisements is declining, they are still irreplaceable, in terms of their great contributions on instructing people to compare and select high-quality products, as well as sparking the desire of customers to do more shopping.

雅思写作广告话题范文篇三：是否该禁止一切广告

Society would benefit from the ban on all forms of advertising because it may serve no useful purpose, and can even be damaging. To what extent do you agree or disagree?

社会将受益于所有形式的广告禁令，因为它【广告】可能没有有用的目的，甚至可能具有破坏性。你在多大程度上同意或不同意?

思路解析：

1. 广告的优势多多。第一，它能帮助刺激产品和服务的销量，特别是将那些新品牌引入市场。第二，很多公益性广告能教育大众。举例，很多广告反对暴力和歧视广告塑造了年轻观众的价值观。

2. 然而，很多广告包含了虚假信息，或是鼓励大众进行过度消费。举例，这会说服观众去购买不合适的，不需要的产品。

参考范文：

It is undeniable that advertising industry has grown in the last years, positive and negatives points of view have born among the people opinion due to the impact over life consume. I particularly believe that it has a lot of advantages, but it should be regulated correctly.

Advertising has several benefits. Firstly, it helps to promote products and services among people; it is especially true when a new brand and trends are being introduced on the market. Secondly, it is a powerful tool to induce sales and revenues by many modern businesses; As a result, a lot of companies invest much money to develop strategies on media to close their products to the customer. Lastly, adequate advertisements are useful to inform and educate our society. For instance, strong campaigns against violence, abuse and discrimination have had excellent results in schools among young people.

On the other hand, others argue that advertising has a negative impact, such as it gives false information and extreme consume is encouraged by a high quantity of advertisements on radio, TV and internet. Consequently, children could be persuaded and influenced by unreal and overacted behavior showed on them. In contrast of this, many companies and governments have started to regulated those announce and his content. For example, notes have been printed on covers related to the risk to get any product in excess or even changes made in the art and photos such as human body modifications or unreal effects.

In conclusion, I believe with a correct regulation applied to agencies by governments, advertising is an excellent way to get people close to products, trends and information.

雅思写作广告话题范文篇四：广告是否让人们变得一样

Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree or disagree?

广告阻止我们成为不同的个体，使我们成为他们想要我们成为的样子，看起来都一样。你同意或不同意吗?

思路解析：

1. 广告让人们变得个性化。举例，大量的广告标语，如“的”，“特别的”，“最好的”，“不一样的”，都是在暗示人们去购买那些不那么大众化的产品来突出自我。

2. 但是，广告的基本功能却是帮助大公司垄断市场。举例，投入巨资打造的闪亮广告能不断巩固那些大品牌在大众中的形象，这吸引了越来越多的人来购买同样的产品。相反，那些小公司却因为缺乏资金做广告而陷入破产边缘。最终，整个市场会被单一品牌垄断。

3. 广告的另外一个作用是制造流行趋势，这刺激了人们对同一个时尚进行盲目的购买。举例，在大厂商的广告诱惑之下，很多的人们总是购买同一个著名品牌的衣服，鞋子，包包，这让她们的外表缺乏区别。

参考范文：

Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have the similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below.

Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand names, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that core values of these words bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.

However, when considering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in making fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.

Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in terms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive public imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.

In conclusion, I believe the main social influence of advertisements is to make people have the similar images apparently. Although slogans of advertisements tend to individualize the audience, the truth is that advertisements not only let big companies rule the market solely, but also manipulate the public’s minds to buy the same things.